IdeaTree can also go beyond new products, if you like, to look at your company’s existing line and also its sales and marketing approaches. We can help you develop a comprehensive set of additional tactics to enhance line success and profits.

Our review process can include a thorough analysis of:

The Product Line - what elements are working, which are not, and what titles and lines could achieve enhanced performance through minor “tweaking” or other value enhancements. Increased productivity per title or SKU, properly leveraging successes and building the brand are primary objectives.

Licensed and Creative Property Utilization - proper and optimal utilization of creative resources and licenses can become one of a creative organization’s greatest sources of profit. It comes down to devising inventive ways to “slice and dice” these resources in multiple products for a variety of markets. Goals are to create viable line extensions and “product-plus” items, while building product continuity in existing formats.

Marketing and Merchandising - may need to be modified to impact both mass market buyers and consumers. Product formats and display methods are examined for their appropriateness and “merchandisability” in mass marketers.

The Sales Force - its structure, productivity and account base can be looked at in detail. Any account or channel are identified early on and under-indexed areas identified.

Margins, Pricing and Terms - in light of profitability expectations for both your company and accounts are key. Incompatibilities must be addressed before you can expect to succeed in the mass market.

Production Sourcing - can be the most important tool in formulating a successful pricing strategy. Needless to say, sharp pricing is a NECESSITY for mass market acceptance. IdeaTree can review current suppliers to ensure that cost are reasonable and in line, and suggest alternatives if necessary. We can even obtain quotes from our domestic or international sources if you like.

Addressing “Sales Prevention” - over time, it is often easy to accept what may have become standard procedures. However, many companies have an internal area (or two) that keep them from achieving their full sales potential. IdeaTree can help clients identify and correct these problems, eliminating potential bottlenecks to sales maximization and corporate success.